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mauvociwork - Retail Marketing in the Modern Age download

Retail Marketing in the Modern Age download

نویسنده :Sapsap Hopper
تاریخ:یکشنبه 28 تیر 1394-05:20 ب.ظ

Retail Marketing in the Modern Age by Chaudhary, Prashant

Retail Marketing in the Modern Age
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Author: Chaudhary, Prashant
Number of Pages: 456 pages
Published Date: 16 Sep 2016
Publisher: Sage Publications India Pvt Ltd
Publication Country: New Delhi, India
Language: English
ISBN: 9789351508694
File Name: Retail.Marketing.in.the.Modern.Age.pdf
Download Link: Retail Marketing in the Modern Age
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What does it take to build store patronage loyalty in the e-retail era? How has the digital revolution altered the traditional notions of branding and retail marketing? Which strategies would ensure survival in the online as well as offline retail environment? Retail Marketing in the Modern Age delves deep into modern marketing concepts and strategies behind successful retail brand building. This textbook discusses, in lucid and accessible language, the factors influencing the patronage behavior of customers. It also critically analyzes the strategies to increase customer retention, customer lifetime value, and profitability. The importance and execution of the "Seven Ps of Marketing" has been strategically integrated and blended with other practical aspects of retail marketing, such as private label brands, public relations, social CRM, and CSR. The proposed text is designed to fill the existing content gap (with respect to e-retail developments) and also to capture the essence of new-age retail marketing. Key Features * Up-to-date overage of e-retailing and mobile retailing * Discussion on the buying behavior of consumers through "showrooming," "Webrooming," and "omni-channel" strategies. * Focus on social media marketing and social media analytics, which are now crucial in designing public relations strategies and tactics * Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts

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